The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry 87 Written by an academic

Written by an academic

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Document from the year 2008 in the subject German Studies - Comparative Literature

The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry 87 Written by an academicScientific Essay from the year 2015 in the subject Communications Public Relations, Advertising, Marketing, Social Media, grade: 10 out of 10, , language: English, abstract: Targeting has proven to be more effective than the standard run of network advertising. However, primarily due to the vast aggregation of consumer data, it arouses certain privacy concerns among internet users. This study proposes the necessity of digital advertising regulation by